Rewriting the Microsoft Ad Campaign

December 8, 2008 by Sam McDonald

Microsoft’s recent Ad campaign has been been clearly ineffective. Microsoft has decided that the best course of action is to retaliate directly to the Apple ads, however they are clearly the underdog on Apple’s turf and the public is smart enough to see. If Microsoft wants a successful ad campaign they need to show their strong points, business and games.

Microsoft, it is time for you to stand up and show your strength. Your simple numbers in the business world are amazing, and you should use that to make everyone else feel inferior. Make me believe that if I buy an Apple computer I will not be able to be a successful businessperson. Show me that I won’t be able to properly talk to exchange. Show me that business software runs on PC’s. Show me that if I want to function as an adult in this world I must have a Microsoft computer. Otherwise, I’m some jobless art student. Let Apple have the art students, they don’t like you anyway. Focus on your strengths.

Tell me that schools run mainly on Microsoft software. Make me fear what I am giving up. Apple’s version of word is crap, and make me know it. If I were to walk in an Apple store I should fear what I am losing. Make the switchers afraid. Tell me that the world runs on Microsoft.

When it comes to games you have this market too. Heck, many of the current games that run on mac run under wine which makes the same performance near impossible. If you don’t want to make your platform the “gaming platform” thats okay. Make the connection. Tell me that since my computer doesn’t have DirectX that it is simply an inferior computer.

Its simple, you have money, you have the business market, you have the gaming market. Do something with these things. Show your power, not your weakness.